About Us

Founded by identical twins raised on the South West coast of Western Australia, Jaylan Jewell is shaped by a coastal upbringing and a long-standing connection to fashion and design.

We grew up in a small coastal town, spending long days at the beach with friends, with nothing more than a bikini, a surfboard and a beach bag.

From an early age, we were drawn to fashion and creativity. When we weren’t at the beach we’d be making clothes following YouTube videos and searching for brands that could embody all the things we were looking for, merging our visions of luxury fashion and surf culture. Of course, we couldn’t find anything that we felt represented us.

So we decided to create it ourselves.

Years later, Jaylan Jewell was born.

A combination of our middle names, Jaylan Jewell is everything we used to search for in a brand.

Backed by a university degree in fashion design and years of working in the industry, we know quality and love to push the limits of creativity whilst ALWAYS ensuring the garment complements your body to enhance your best self. Nothing looks better than gorgeous clothes on a confident lady.

Our JJ muses can’t be defined by a single word or category. She is effortless, confident and multifaceted, just like the women who wear our pieces. Jaylan Jewell exists to celebrate individuality, creativity and the confidence that comes from feeling truly yourself.

Our designs are inspired by culture, nature, art and fashion across eras - reimagined through a modern, elevated lens and always extremely flattering.

We’re just getting started, and we can’t wait to bring you along for everything we’ve been creating.

Manufacturers & Ethos

All our products are made with the highest quality fabrics and highest skilled craftsmanship.

Every Jaylan Jewell piece is designed in-house in Western Australia. From initial sketches to fabric testing and toiling, much of the work is completed before our designs ever reach our manufacturers, ensuring quality and fit are never compromised. We love this part of the process so we always invest a lot of time into each design.

Growing up by the gorgeous South West coastlines, the planet is something we never take for granted. We strive towards making more sustainable and ethical steps every day.

Our swimwear is produced in Bali, Indonesia, by an ethical manufacturer committed to sustainable practices. We create small, considered collections using premium luxury fabrics made from recycled materials. Each piece is delivered in biodegradable cassava root starch packaging - never plastic.

We have carefully selected our swimwear fabric to ensure the highest quality, while prioritising the environment and sustainability. Our fabric is created from recycled materials such as fishing nets, plastic bottles, and other post consumer waste into high quality, luxurious and long lasting swimwear fabric. 

We’ve been fortunate enough to work closely with our Bali team in person and were blown away by their talent, care and craftsmanship. Supporting ethical businesses that value and respect their people is non-negotiable for us.

Our clothing is handmade in Vietnam by a small, ethical manufacturer that allows low minimums, enabling us to produce intentionally and avoid overproduction. Each person in their team is extremely talented and skilled, we work closely with them every step of the way and each piece is made to the highest quality and standards.